Project name: Traverse
Medium: video
Trailer Duration: 10'04''
Year: 2021
Tags: #corporations #motivation #capitalism #physical
Credits: Ksenia Bashmakova, Dmitry Nikiforov, Elizaveta Shumilova, Andrey Novikov, Anja Zhukova, Pavel Isaev, Anna Galliamova, Limestone Climbing Gym, Polina Kanis, Boris Klyushnikov, Andrei Kachalyan, Gleb Napreenko, Kirill Savchenkov



Traverse (fr. traverse from Latin transversus "transverse"). Also translates as "to cross", "to pass through". Traverse is a common method of climbing that involves moving sideways rather than upward without a significant gain in altitude. There are three climbing routes on the wall, which run from left to right, similar to the text.
The motivation strategies of juggernaut corporations aim to merge the interests of the companies with the personal interests of the employee. Motivation is often based on the image of a rational person. A well-calculated, thoroughly considered, and weighted decision is always the one that benefits the company. To make any other decision is reckless. Motivation strategies imply that the individual knows what he or she is doing and why he or she is doing it.
The irrational motivation, which I relate to the concept of obsession, opposes the corporate rational approach. We are talking about aimless motivation to do something for no reason at all.
When there is not only no system of rewards, but also no benchmarks of right and wrong actions, the goal seems unattainable or non-existent. However, one may linger a while in this environment and achieve some result by chance.

Then the correct sequence of actions will arise in the past, as if it has always been there.

If you want to watch Traverse, please contact me: kseny.bashmak@gmail.com